Privacy Policy
Last updated: 1 January 2026
This Privacy Policy explains how arlington-tree.com ("we", "us", "our") collects, uses, and protects your personal information when you visit our website. Our site provides independent information and affiliate links related to William Hill betting and other gambling services. We are not operated by or affiliated with William Hill. This policy is intended to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the California Consumer Privacy Act (CCPA).
Information We Collect
We may collect the following types of personal information:
- Contact Information: Name and email address if you contact us or subscribe to any updates.
- Technical Data: IP address, browser type, device information, operating system, and approximate location.
- Cookies and Usage Data: Pages visited, time spent on pages, referral sources, clickstream data, and interactions with affiliate links.
How We Use Information
We use the information we collect to:
- Provide, operate, and maintain the website.
- Track affiliate referrals and commissions when you click links to William Hill or other partner sites.
- Analyse website usage and improve content, layout, and user experience.
- Respond to enquiries and communicate with you where necessary.
- Comply with legal obligations and enforce our terms of use.
We rely on legitimate interests for analytics and affiliate tracking, and on consent for non-essential cookies where required by law.
Cookie Policy
We use cookies and similar technologies to enhance your experience, measure performance, and support affiliate marketing.
Types of cookies we use:
- Essential cookies: Necessary for the website to function properly.
- Analytics cookies: For example, Google Analytics, to understand how visitors use our site.
- Affiliate tracking cookies: Set when you click an outbound link to a betting partner, to track referrals and commissions.
- Preference cookies: Remember your settings and choices.
Opt-out options: You can manage or disable cookies through your browser settings or our cookie consent banner. Disabling certain cookies may affect website functionality and affiliate tracking. For more information, visit aboutcookies.org or youronlinechoices.eu.
Third-Party Links
Our website contains links to third-party websites, including William Hill, other online casinos, and affiliate networks. These third-party sites have their own privacy policies, and we do not control how they collect, use, or share your personal information. We are not responsible for the privacy practices or content of any linked website. We encourage you to read the privacy policy of every site you visit before providing any personal data.
Your Rights
Depending on your location, you may have the following rights under the UK GDPR / Data Protection Act 2018, and for California residents under the CCPA:
- Right to access the personal data we hold about you.
- Right to rectification of inaccurate or incomplete data.
- Right to erasure ("right to be forgotten") in certain circumstances.
- Right to restrict processing.
- Right to data portability.
- Right to object to processing based on legitimate interests.
- Right to withdraw consent at any time where we rely on consent.
- Right to non-discrimination for exercising your CCPA rights, if applicable.
To exercise any of these rights, please contact us at privacy@arlington-tree.com. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes described in this policy, including to satisfy any legal, accounting, or reporting requirements. Affiliate tracking data may be retained by third-party affiliate networks in accordance with their own retention policies. Typically, we do not retain personal information for longer than 24 months after your last interaction with our site, unless a longer period is required by law.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Email: privacy@arlington-tree.com
Website: arlington-tree.com